Digital Strategy & Transformation
Upgrade Your Strategy with Transformative Digital Tech.
Digital transformation drives change in three areas: customer experience, operational processes and business models. The process of digital transformation requires coordination across the entire organization, and involves business culture changes. Digital strategy, on the other hand, focuses on technology, not culture.
Chief Growth Officer (CGO)
Oneighty.io offers Unlike any other C-level roles, a Chief Growth Officer (CGO) can work across key areas that drive growth, which includes marketing, sales, research & development, finance, or more depending on the organization, to create and implement a longer term vision and enterprise-wide execution of growth-generating strategies.
LEARN MORE ABOUT CGO Roles and Function
Chief Digital Information Officer (CDIO)
The responsibilities of an organization's CDIO are varied and still evolving as the future of a CIO (Chief Information Officer) for businesses.
The CDIO is not only a digital expert, but may also be a seasoned director or general manager. As the role frequently is transformational, CDIO generally are responsible for the adoption of digital technologies across a business. As with most senior executive titles, the responsibilities are set by the organization's board of directors or other authority, depending on the organization's legal structure. The CDIO is responsible not just for digital consumer experiences across all business touch points, but also for the whole process of digital transformation
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A marketing director is responsible for providing direction, guidance and leadership to a marketing department. They typically manage marketing of a business, organization, particular product or group of products.
Marketing Director Responsibilities:
Overseeing marketing department.
Evaluating and developing marketing strategy and marketing plan.
Planning, directing, and coordinating marketing efforts. Communicating the marketing plan.
Researching demand for our products and services. Competitor research.
Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
Identifying potential customers. Developing promotions with advertising managers.
Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our offerings. Developing and managing advertising campaigns.
Building brand awareness and positioning.
Supporting sales and lead generation efforts. Coordinating marketing projects from start to finish.
Organizing company conferences, trade shows, and major events.
Overseeing social media marketing strategy and content marketing.
Why You Need A Marketing Strategy
Sales director responsibilities include developing key growth sales strategies, tactics and action plans. Successful execution of these strategies is required to achieve your financial targets. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.
What We do As Your Sales Directors:
Building, Implement and developing successful sales processes by utilizing CRM's, connecting with digital marketing to sales and lead scoring prospects, increasing close rates from prospect, lead, opportunity and closed deal.
Show how to create, develop and build strong relationships with key client stakeholders at both senior and mid-management levels
Work closely with teams on sales opportunities and other internal teams on marketing materials and cause studies
Understand the competitive landscape and market trends Understand and effectively communicate the company's value prop, tech, process and current partnerships
Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors
Establish and adjust selling prices by monitoring costs, competition and supply and demand
Complete national sales operational requirements by scheduling and assigning employees; following up on work results
Maintain sales staff by recruiting, selecting, orienting and training employees. As well as counseling and disciplining employees; planning, monitoring and appraising job results
Mange projects with ability to find solutions and deliver results within a rapidly changing, entrepreneurial, technology-driven culture
Ability to identify and solve client issues strategically
Excellent interpersonal skills, with the ability to communicate effectively with management and cross-functional teams, for both technical and non-technical audiences
Work with the Sales teams, Account Management and Operations, teams to implement targeted sales strategy
Generate and maintain accurate Account and Opportunity plans
Work with internal teams on behalf of clients to ensure the highest level of customer service
Interface with technical support internally to resolve issues that directly impact partners
Manage and implement the sales forecasting, planning and buyer driven sales and marketing processes, establishing high levels of quality, accuracy and process consistency for the sales and marketing organization
Work collaboratively with the sales and marketing teams and fosters a culture of continuous process improvement
Drive the successful implementation and adoption of the sales and marketing automation platforms
Create Reporting and analytics with valuable data to drive better sales processes
Ensure reports and other internal intelligence and insight is provided to the sales and marketing organization
Analyze pipeline and lead data, deliver periodic reporting to the sales and marketing teams providing key business insights: typical reporting relates to Demand Generation, Pipeline Forecast and Trends, Conversion Rates, Target Account, Market Segmentation, Win/Loss, Age
Report on key KPIs related to the lead and the opportunity waterfall in order to implement a consistent closed-loop between marketing and sales
Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
Define contact and account quality standards in the database, defining processes and data acquisition strategies
Monitor the quality of marketing and sales information and define data improvement programs
Read This before you hire a Sales Director